Peak Energy

Designing the Peak logo started with a question: how do you bottle the rush of standing on a summit, heart racing, air electric? I sketched until the symbol clicked, two lightning bolts colliding into one mark. It’s bold, sharp, and full of movement — a nod to raw energy, but also a flag planted high, proud and unshakable.

The letter "P" hides in plain sight, giving it a layered strength. Whether stamped on a snowboard, stitched on gear, or flashed across a can, the logo doesn’t just sit there, it charges forward. Just like the brand, it’s built for the bold.