Xpertize
Xpertize is a full-service meeting and event planning company that helps manage everything from small board meetings to multi-day conferences. I had the privilege of redesigning their logo and refreshing their branding.
Client
Xpertize
Service
Branding
About
With over 30 years of experience in the industry, it was important to honor their legacy while giving the logo a modern, elegant update. The design features an “X” with elongated stems, symbolizing the seamless and effortless experience Xpertize provides for their clients. To maintain a sense of tradition, I kept the serifs from their original logo, paying homage to the design they’ve relied on for decades.
