The Back Nine
The Back Nine is an upcoming YouTube and content channel dedicated to the ‘back nine’ of life. While golf is the main focus, you’ll also find stories about business ventures, everyday moments, and other conversations you’d naturally have on the course.
Client
The Back Nine
Service
Branding
About
Designing the identity for The Back Nine was personal — not just because I’m a golfer, but because I understood the spirit behind it. More than a YouTube channel, The Back Nine is a space for stories — about golf, yes, but also about business, reflection, and the kind of conversations you have when the game slows down.
The logo blends tradition with a touch of wit. I built the mark around a classic serif to evoke the prestige and heritage of the sport, then tucked a golf club into the ‘9’ — a small detail that ties it all together. The palette leans timeless, drawing from vintage greens and creams that feel right at home on a clubhouse wall or a crisp polo. It’s a brand made for those who know the back nine is where the real game — and the best stories — begin.
