Westinghouse Packaging
I had the opportunity to work with Westinghouse on a packaging redesign for their 15min Cold Brew Coffee Maker. The Client Brief stated that they wanted to modernize the packaging and make it clean, minimal and more appealing to young proffessionals.
Client
Westinghouse
Service
Packaging
About
To bring this packaging to life, I focused on creating a modern, minimal layout that felt both elevated and approachable. The goal was to highlight the product’s innovative 15-minute brew time while keeping the visual language clean, spacious, and geared toward young professionals. I refined the hierarchy, simplified the messaging, and used subtle lifestyle cues to position the product as a sleek, everyday essential. The result is packaging that feels fresh, informative, and right at home in a modern kitchen.
